In this college project, I worked on redesigning an Apple catalogue for the iPhone 12, I implemented a design strategy that accentuated the distinct colors of the phones—capturing their essence through carefully chosen backgrounds. Each color variant, such as purple and black, was represented using background elements inspired by the color's properties. For instance, the purple iPhone 12 was showcased against a backdrop of purple silk to emphasize its color, while the black variant was complemented by a geometric black metallic background. These design choices aimed to visually convey the color's essence and create an emotional connection with potential users by associating intangible feelings with each phone color.